client //

Andaz Hotels, Hyatt Hotel Corporation

industry //

luxury hotels, travel & hospitality

objective //

Create in-hotel materials to support a beta campaign in Andaz West Hollywood.

design intent //

With it’s unique way of welcoming and accommodating guests, it was important to create in-hotel materials that fit Andaz’s brand culture and operations for this campaign.

By developing business cards, hotel employees had the flexibility of handing out cards to guests personally or leaving cards in guest rooms or lobby areas for guest interest. The business card format also allowed guest to have the phone number in a portable and easily access media.

Since Andaz hotel lobbies often feature tablets on the front desk to display hotel news and information, the tablet display promotes further awareness of the campaign.