client //

Andaz Hotels, Hyatt Hotels Corporation

Industry //

luxury hotels, travel & hospitality

objective //

Develop design templates for Facebook, Twitter and Jauntful for Andaz Corporate, as well as as individual hotel properties that can easily be updated by vendors and agencies.

design intent //

With both desktop and mobile devices in mind, I carefully created designs for Andaz that would display correctly on any device while providing flexibility for future agency use.

In order to ensure consistent adherence to brand guidelines, 5 different options for text-based cover images were developed to both accommodate and exemplify the correct treatment for text and flag graphic elements.

I also developed usage guidelines and specification information to help ensure precise work from agencies and vendors while adhering to brand guidelines.