Behindthechair.com Product Catalog

For behindthechair.com’s bi-annual catalogs, I would Project Manage the design and production of the catalog from start to finish. I would ensure pages were divided appropriately between Design Team Members, as well as having a hand in the production myself.

In 2008, I was able to establish a new art direction for the redesign of the catalog in order to give it a fresh, clean look. I utilized geometric shapes to effectively use space to show as many hairstyle images as possible, yet maintain flexibility to accommodate a varying amount of images. This helped to keep each page layout as clean and easy to read as possible while displaying a large amount of information.