client //

TheraChic Apparel

industry //

apparel, posture support, health & wellness

objective //

Develop an identity and branding strategy for a new apparel company whose products promote neck and back pain relief through good posture.

design intent //

The key differentiator in TheraChic’s posture-support apparel is that, unlike other posture apparel products that are bulky, restrictive and unattractive, TheraChic’s apparel come in the form of stylish open-front cardigans that seamlessly fit into any woman’s wardrobe.

This differentiator became the focus of the branding strategy, encouraging a brand that is chic, timeless and gives nod to high-fashion brands while still being presentable for potential medical distribution.