Cafe N’ Play

Cafe N’ Play is a new business by the owner of Naperville Moms Network that I was able to create branding and identity from scratch.
The logo and branding had to focus on the the 2 main elements of the business:

1.) Chic boutique cafe that offers healthy small plates and is the first brewer in Illinois of the organic artisan coffee brand, Kind Coffee

2.) Fun, kid-friendly place where children from infants to 9 years old can safely play and entertain themselves while their parents have a coffee

Since the owner wanted this business to be marketed in conjunction with Naperville Moms Network, the branding of Cafe N’ Play had to complement and overlap some of the existing Naperville Moms Network branding so that it would be apparent that the two are connected.

Starting with Naperville Moms Network, I used 2 of the main colors from that palette form Cafe N’ Play, but added in a few extra colors that would differentiate Cafe N’ Play. The palette focuses on the brown from NMN and the new orange color to suggest a sophisitcated cafe, but uses teal highlights and other vibrant colors form NMN’s palette as accents to inspire fun and playfulness, without overpowering.

I also used a few fronts from Naperville Moms Network, but added and additional font to give Cafe N’ Play its own voice and feel. A unique pattern was also tied into the branding to add fun and sophistication.

Motorola Solutions – Twitter & YouTube

Social Media designs for Motorola Solutions to be used on Twitter and a custom YouTube Channel. The YouTube Channel design include 7 different background images that are to be rotated every few weeks, both to ensure that each vertical of the business is represented and to keep the YouTube page design updated and fresh for visitors. The header copy and the background image are separate image files to make updating the YouTube page quick and easy for the internal team.

Naperville Moms Network

There were many hours of brainstorming with Kelli Thompson when she had the idea for Naperville Moms Network, and I wanted to create a brand that enveloped all of the ideals of the warm, friendly, fun community of moms that she was looking to create.

Her logo and color scheme needed to be fun, friendly and stylish while still practical to be inviting to all types of moms. I wanted to create a set of fun monograms as well that could look fantastic in small places, but could also be used on promotional pieces, especially since the community is often abbreviated as “NMN” by Kelli and the users.

The website was created in Ning, and I customized the design template to fit the NMN brand as mush as possible. I still make design tweaks and updates periodically, especially as Ning expands their customization options.

I also create the stationary set for NMN including letterhead, business cards and flyers, as well as a set of promotional items on Cafe Press.

View the Naperville Moms Network Website >>

Rockstar Salon & Spa

Rockstar Salon & Spa wanted to create an online presence that would not only be easy to use, but would act as an extension of their incredible, stylish and friendly salon.

Rockstar Salon & Spa

It made sense to showcase their gorgeous salon interior and their incredibly talented staff, so I designed the site based on their salon decor and highlighted custom photography that was taken by Ian at Pretty Lethal Designs.

Photos were also taken of the staff, and I provided them each a questionnaire bio for them to fill out so that the site could have a section that shows off Rockstar’s passionate team and would let potential customers get to know the stylists a little bit better and determine which stylist, colorist or esthetician would be best suited for what they were looking for.

To complement their new web design, custom emails of specials, events or announcements are created every month or so and sent out to Rockstar’s devoted clientele. These eDMs are also designed to reflect Rockstar’s style and brand, while bringing a fresh look tailored for each special.

View the Rockstar Salon & Spa website >>

Motorola Solutions – Executive eVite

This eVite was intended to showcase the beginnings of the new Motorola Solutions branding while inviting high level staff to an event. The design was a distinct contrast to the old branding, showcasing the modular, modern layout of the new branding, while maintaining an approachable feel to gain acceptance.

Advanced Health of Naperville

With her 10 year anniversary approaching, Dr Cathy Subber, owner of Advanced Health of Naperville, decided it was time for a change in her branding, with a the aim of creating a look that better suited the caring nature of her business.

Using her logo as a base, I created a website and stationary with a welcoming layout, designed to reflect the positive, relaxing and friendly attitude her chiropractic team provides. To maximize its effectiveness, the new branding was integrated across all of her marketing materials, including window banners, letterhead, compliment slips, business cards, and flyers for the regular local activities, charities and meetings that Cathy is engaged in.

As a busy business owner and mom, Dr Cathy’s new website also needed to be fast and easy to update. To achieve this a blog was added to the site to allow Dr Cathy, or her staff, to easily upload photos, news, and updates at their own discretion. The new website was launched in time for her tenth anniversary celebration and as already helped generate new clients for her practice.

Visit the Advanced Health of Naperville Website >>